Aveda Presents Shampure Nurturing Shampoo, Designed To Provide Gentle Care For All Hair Types. Infused With A Soothing Fragrance, This Light Shampoo Boasts 96% Naturally-derived Ingredients. It Is Free Of Silicones And Incorporates Abyssinian Oil, Renowned For Its Gentle Cleansing Abilities. This Formulation Carefully Cleans While Preserving The Hair's Natural Lightness. It Features The Signature Shampure Scent, Which Blends 25 Pure Essences From Flowers And Plants To Create A Relaxing Bathing Experience Every Day. Committed To Ethical Practices, This Product Is Cruelty-free And Does Not Undergo Animal Testing. Packaged Responsibly, It Uses A Minimum Of 80% Recycled Hdpe.