Restore the vibrancy of blonde hair with Paul Mitchell Forever Blonde Shampoo, specially formulated to repair the damage caused by bleaching and lifting, whilst gently cleansing away the daily build-up of impurities. The exclusive KerActive protein coats the hair to reverse the signs of damage, whilst the safflower oleosomes hydrate each strand, sealing the hair cuticle and providing a boost of moisture. Sulfate-free surfectants also condition the hair thanks to their rich formula, leaving your locks in pristine condition. Sulphate-Free and Keractive Repair.Helps keep blonde hair light, bright, and healthy.Sulfate and paraben-free.Gluten-Free.Color Safe.Directions of Use:  Apply to wet hair and massage to form a lather. For best results, follow with Paul Mitchell Forever Blonde Conditioner.