Race Ethnicity and Consumption: A Sociological View looks at the central concerns of consumer culture through the lens of race and ethnicity. Each chapter illustrates the connections between race ethnicity and consumption by focusing on a specific theme: identity crossing cultures marketing and advertising neighborhoods discrimination and social activism. By exploring issues such as multicultural marketing cultural appropriation consumer racial profiling urban food deserts and racialized political consumerism students scholars and other curious readers will gain insight on the ways that racial and ethnic boundaries shape and are shaped by consumption. This book goes beyond the typical treatments of race and ethnicity in introductory texts on consumption by not only providing a comprehensive overview of the major theories and concepts that sociologists use to make sense of consumption race and ethnicity but also by examining these themes within distinctly contemporary contexts such as digital platforms and activism. Documenting the complexities and contradictions within consumer culture Race Ethnicity and Consumption is an excellent text for sociology courses on consumers and consumption race and ethnicity the economy and inequality. It will also be an informative resource for courses on consumer culture in the broader social sciences marketing and the humanities. . Language: English