De-Convergence of Global Media Industries

Convergence has become a buzzword referring on the one hand to the integration between computers television and mobile devices or between print broadcast and online media and on the other hand the ownership of multiple content or distribution channels in media and communications. Yet while convergence among communications companies has been the major trend in the neoliberal era the splintering of companies de-convergence is now gaining momentum in the communications market. As the first comprehensive attempt to analyze the wave of de-convergence of the global media system in the context of globalization this book makes sense of those transitions by looking at global trends and how global media firms have changed and developed their business paradigm from convergence to de-convergence. Jin traces the complex relationship between media industries culture and globalization by exploring it in a transitional yet contextually grounded framework employing a political economic analysis integrating empirical data analysis. . Language: English