L'Eau Pure EDP 50ml

Introducing L'Eau Pure, a vibrant new Eau de Parfum shaped by the artistic vision of the brand's founder, Kenzo Takada, who expressed, "Water is without color, which is why I aimed to imbue it with vibrancy—filled with fruits, blossoms, vitality, and joy." BALANCE IN DIVERSITY Targeting a wide audience, L'Eau Pure is a fragrance that embodies freshness and intensity, providing a delicate yet striking experience. At its core lies Aquozone®, the strongest aquatic molecule found in perfumery, delivering crystal-clear notes with remarkable longevity. The zesty freshness of Italian lemon and mandarin harmonizes with the calming essence of Provençal white lavender. Enhanced with musk and Australian sandalwood, this fragrance offers a warm and sensuous depth. COMMITMENT TO ECO-FRIENDLINESS L'Eau Pure is crafted with a focus on sustainability and responsible sourcing. Comprising 91% ingredients from natural origins**, the sleek and minimalist design of its bottle reflects the purity of water droplets. The glass bottle is fully recyclable***, with 15% of its composition being recycled materials, and is designed for reuse. Its packaging is produced from eco-friendly paper, showcasing KENZO Parfums' dedication to a sustainable future. SUPPORT FOR OCEAN CONSERVATION Coral ecosystems, covering less than 1% of the ocean's expanse, are crucial as they host 25% of marine life and are vital to ocean health, contributing to 50% of Earth's breathable air. KENZO Parfums collaborates with Coral Gardeners to aid in rejuvenating coral habitats, particularly through the proceeds of L'Eau Pure. United in their mission, they strive to restore the vibrant beauty of our oceans, and you can join in their efforts by adopting a coral at coralgardeners.org. *Aquozone® is a registered trademark of the dsm-firmenich group. **As defined by ISO 16128. ***Excludes the atomizer.